Do you consider your business to be customer centric? I know it sounds like a silly question, because we all know that without customers we wouldn’t be in business, right? We all KNOW our customers are our most important asset in business, and whilst you may THINK you put the customer at the heart of everything you do, I’m willing to bet there have been times when you have become more marketer centric when marketing your business. Where you have posted to social media, with a message all about you. Where you have sent an email to your database and the content is all about you.

In professional services what we have to understand is that our clients go on a journey in their purchase decisions, just like any other buyer in any other business. A lot of the time it starts with a problem or a question. Our prospective clients turn to their network or the web to search for answers. From this first stage of discovery they go through a process, or a journey. In the inbound marketing world this is referred to as a Buyer’s Journey. It’s the process buyers go through to become aware of, evaluate, and purchase a new product or service. As business owners and marketers, it’s up to us to be guiding our buyers through their buyers journey. How do we do that? Tune in to this week’s episode to find out how!

Bianca Dillon joins the Marketing Crunch Podcast on this episode. Bianca is the founder of B:Content Marketing, a boutique digital marketing agency that uses customer and data-focused digital marketing strategies to attract, convert, close and delight customers. A certified inbound marketer and HubSpot partner, Bianca has more than 20 years of industry experience and has been working in the inbound marketing space since 2013. Bianca’s passion for telling stories that move people, and obsession with digital technology, has contributed to her great love of all things ‘inbound’.


  • Why Inbound Marketing is a more effective strategy than the traditional marketing methods
  • How to ensure you are creating the right content for the different stages of the buyers journey
  • Why keywords are so important when creating your content to fuel your Inbound Marketing efforts
  • How to find the right keywords to include in your content.

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