The “Happy Family Lawyer”, Clarissa Rayward, joins the Marketing Crunch Podcast in this episode to share her marketing journey and how she has used the power of her established personal brand to grow her firm, the Brisbane Family Law Centre. In this episode, we’ll discover how Clarissa’s marketing success began, what tactics she was using at the very beginning and how she has evolved her strategies to what they are today.
You’ll notice that there is something quite unique about Clarissa. She is a lawyer, yes … but for a business owner you’d think she wouldn’t have so much time to do all the things that she does outside of working with her clients… right? Wrong. Clarissa is also an accomplished author, a public speaker, a trainer, a consultant, and on top of all that, she is the host of the “Happy Lawyer Happy Life” podcast – Helping lawyers and other professionals find happiness in their careers.
If there is someone who is setting the bar pretty high when it comes to personal branding in the legal space, it’s Clarissa Rayward.
TOP TAKEAWAYS FROM THIS WEEK’S EPISODE
PEOPLE LIKE TO DO BUSINESS WITH PEOPLE
Just get out there and start telling your story, connect with people on a deeper level and let them know who you are, what you’re passionate about and why. At the end of the day, today, more than ever before, people want to do business with other people, not a brand. Let them see the person behind the brand.
BE TRUE AND AUTHENTIC
Go out and do some great marketing, but be authentic to yourself. Focus on how you meet people, how you communicate with others to build your network and grow your business. Focus on what feels natural to you. If you’re not good in front of a camera, maybe video marketing isn’t for you. Or, get someone else in your firm to do it who is more comfortable in particular situations.
ALWAYS BE TESTING WHAT WORKS AND WHAT DOESN’T WORK
Learn from your mistakes. Look at your data, your analytics, talk to your team … and determine why something didn’t work, learn from it, fix the problem and try marketing again but don’t repeatedly make the same mistakes in your marketing. Always be testing and learning from the results.