If you think your audience isn’t on Facebook, you’re dreaming. There are over 2 billion monthly active users on the platform, those users are people, some of which would most likely fall within your target market. If you’re one of those business owners in professional services who may think your audience is not on Facebook and only engage on LinkedIn, you need to understand is that it’s not about if they’re on Facebook (because they most likely are), it’s about how do you capture the attention of your audience that IS on the platform.
Facebook ads are a great way to get in front of the right people with the right message. Some of you may find Facebook ads complicated and a difficult science to crack. Or maybe you are considering Facebook ads to form a part of your social media strategy, but it just scares you. Tune in for this episode of the Marketing Crunch Podcast as we talk with a Facebook ads specialist taking us through the why and how of Facebook ads for professional services.
Marlon Marescia is our guest and Facebook ads specialist today. He runs the digital agency Enzango and is a Facebook Ads Strategist. He spends his days executing Facebook Ads campaigns for his clients and training marketing teams and business owners on how to run their own campaigns.
In the past, he was a sales and marketing manager for 12 years. In this role Marlon was always measured by the sales his team made, not how much branding they achieved. This role taught him that the ultimate goal of all marketing is sales. He takes this experience into running his Facebook Ads campaigns for his clients where his focus is always how to generate leads which convert into sales. Tune in to this episode to to hear all things Facebook ads.