The play button … it’s the most compelling call to action on the web today. People prefer video content over any other format. Why? Well for starters, our clients in professional services have attention spans of a squirrel. There is always a shiny new thing to divert their attention away from whatever they have been focussing on for the last 8 seconds. Video has evolved over the past 10 years to become an activity that now anyone can be involved in. You can now create video content for your business to connect with your audience in a more empathetic and authentic way, simply by opening the Facebook app on your phone, and tapping “Go Live”.
One of the single most important strategies in content marketing today is video, and in professional services it is becoming more prevalent as the demand for video content rises amongst consumers. That demand for video content is set to soar in the next 3 years, with 80% of all web traffic by 2020 is expected to be video content.
So now is the time, if you haven’t started already, to start creating useful video content for your clients. Video content that will help cut through the clutter online, win attention, trigger an emotional response within your audience and move them to take action. And that’s what we’re going to be talking about today; how you can start creating useful videos in your business, and how you should be using video in your business to tell a story and win clients.
Today on the Marketing Crunch Podcast, we’re joined by the founder and creative director of one of Queensland’s most sought after online video strategy and production agencies, Innovate Media, as well as the founder of Engage Video Marketing, Ben Amos. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy. Ben is also the host of the Engage with Story Podcast, a weekly podcast exploring how digital storytelling, content creation and marketing engages an audience and moves them to take action through stories, and Ben joins us to talk about just that.
IN THIS EPISODE, YOU WILL LEARN:
- How video has evolved for businesses in the last 5 years
- Where professional services businesses are going wrong when creating video for their business
- The secret sauce to capturing audience attention with your videos
- 4 steps to creating a strategy for engaging video content