Many business owners, CEOs, Managing Directors or which ever title they wish to use, may think that just because they have an established brand with hundreds, or even thousands of clients, that a few sour…
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Are you focusing any marketing efforts on delighting your current customers and creating enthusiastic brand advocates? Leveraging your customer value is a key way to fast track your business growth. For long term success, repeat…
Guy Pearson of Practice Ignition joins the podcast to talk about how he positioned his firm in the market as the “start-up accountants”. Before founding Practice Ignition (a software tool to manage the relationships between accountants and their…